Frequently Asked Questions
As we grow, please be patient with us and return to this page to see the questions that we add. Anything not in the documents found on our site will be added or placed here if enough people are asking the question.
How come you haven't named the startup yet?
Well, part of our strategy to manage competition is to keep all our cards close to the chest. It is 'stealth startup' best practice. The problem with revealing a brand this early is that companies with more resources can throw money and attacks on that issue. Things such as trademarking and copyrighting content we use or mention and then trying to hurt us by using it against us!
For more information on stealth startups and how we operate until soft launch, please go to
How is your product different from Quibi and Mubi?
Quibi and Mubi are not grassroots, so they are not controlled by the creators of the content or the consumers. That creates gaps for the very stakeholders it affects the most. This project is also appealing to the exposure of Canadian content to the rest of the world. Right now, it is all about American content, and though we love American content, Canadian content has what we would like to be an equal place in the North American culture, too. American content doesn’t get us grants and tax credits as much as a focus on Canadian content and consumers would get us. Our mission is very narrowly focused on the Canadian economy but brings entertainment to the entire English-speaking world (at minimum). Also, unlike the platforms as mentioned earlier, we will bring on other language content (filtered with language selection filters) when we have the funds to hire content localization specialists.
It will allow us to have control over how the revenues of such a platform get spent. Our mission is to put 50% of gross income toward the funding of Canadian content, with a focus on short films and web series. We leverage the full potential of subscription models but still walk away with (even conservatively speaking) a lot of meaningfully impacting funds each year that didn't exist to the IP space before. Those will go toward product development/innovation/content assets (per the cash flow pro forma).
We want to be more aggressive with our innovation and introduce things like alternative storylines, macro-licensing theatre clients, gamification, crowdfunding, ticketing platform section, music streaming, and more. But we have to first FOCUS on the flagship solution that we know we can attain. Without a focus on our primary revenue source/main plan/critical path, there is no point in talking about all of that stuff since we need money from the primary revenue stream to build it.
So, how is this different from Quibi and Mubi? The long term vision and agenda are different!!